Web or Software Blueprint
From £750 + VATBefore anything is built, map the buyer or user journey, agree what the system must do and define a first release that is worth paying for.
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Bespoke development / Field & geospatial / Operations & process
Strataflow builds bespoke websites, software and geospatial field systems, and fixes the processes around them. For businesses where off-the-shelf tools do not quite fit the work.
Founder-led by Laurie Holbrook, with nearly a decade in fibre planning, GIS and operational delivery.
How I work
Bring one job, service or customer journey that is slow, hard to trust or held together by workarounds. You do not need to arrive with a finished brief.
Access to the current system or process, the people who use it, and one decision-maker.
We follow a real job or customer journey from request to outcome: handoffs, workarounds, evidence and where trust breaks down.
We agree what the system must do, what each status means, which information to trust and who owns each decision.
I make the smallest useful change, test it with real users or cases and fix what the first version exposes.
No build starts until the problem, owner and success measure are clear.

Data that supports the work
When data is the problem, I trace the records back to their source, keep exceptions visible and agree a definition somebody can explain in a meeting.
Explore Operational Data & Reporting
A self-hosted operations centre that shows who is working, what is blocked and where a person needs to step in.

A geospatial diagnostic system that shows where a network fault is likely to be, how it reached that answer and what still needs checking.

Founder-led / grounded in delivery
I spent most of the last decade inside fibre planning, GIS and operational delivery: building teams, fixing handoffs, clearing evidence backlogs and working under NEC4, CDM and ISO 9001 controls. Strataflow grew out of that work.
Laurie's record from previous roles and engagements. Client and programme names are confidential; these figures are not Strataflow client outcomes.
Read the founder storyA defined first step
Before anything is built, map the buyer or user journey, agree what the system must do and define a first release that is worth paying for.
See this serviceFollow one job from planning to site and back to the office. Identify the data, evidence and decisions it needs, then agree what to fix first.
See this serviceFor one known failure. Trace the real process, repair the ownership, handoffs or controls, and put the corrected version into use.
See this serviceBefore you get in touch
Start with the problem you recognise. Bespoke Development covers customer-facing and internal digital products. Field & Geospatial covers location, assets, field evidence and job status. Operations & Process covers the process, ownership and controls underneath the work. If those areas overlap, Laurie will help you choose a sensible starting point.
AI and automation are still part of the toolkit, but neither is a useful promise on its own. The work starts with the result you need. Technology earns its place by helping to produce that result.
Yes. A field system may need bespoke software, data reconciliation and process redesign. You choose one place to start; the other skills support the same piece of work where they are needed.
Usually not. If a system still does something useful, I would rather fix the handoff around it than sell you a replacement programme. I recommend replacement only when a specific part of the current setup is causing the failure.
Laurie will tell you plainly whether Strataflow can help. The next step may be a blueprint, a targeted process repair or an audit, depending on how clearly the problem is already understood. A larger build starts only after the scope and intended result are clear.

Start with one real problem
Bring one job, handoff or system that is causing trouble. Twenty minutes is enough to see whether Strataflow is a sensible fit.
Book a 20-minute call