Fibre planning team reviews GIS routes, field photographs and a held audit gate before approving a work package.

Laurie Holbrook / Founder

Practical systems for messy work.

I spent most of the last decade in fibre planning, GIS and operational delivery. Strataflow is how I now bring that experience to websites, software, field systems and process improvement.

Book a call with Laurie See the work

Laurie Holbrook, founder of Strataflow. — Laurie HolbrookFounder / Strataflow

Why Strataflow

Most businesses have a habit problem before they have a technology problem.

The mess usually grows one sensible workaround at a time. A spreadsheet fixes today's problem. An inbox keeps one handoff moving. Then somebody goes on holiday and the team discovers that the process was living in their head.

I have spent much of my career making that hidden logic visible. I replaced paper fibre surveys with GIS and PostgreSQL, cleared PIA as-built and NOI backlogs by redesigning the process, and digitised procedures so the evidence stayed ready for audit.

A good system makes accountability feel normal rather than personal. People know what they own. Problems surface earlier, and the decision stays connected to the evidence behind it.

Laurie's LinkedIn profile

Founder operating record

At this scale, weak processes become expensive quickly.

10+

ISP clients

Long-term national fibre-planning engagements across organisations with different scales and ways of working.

15,000

Homes passed / month

Managed LLD team output while maintaining a reported margin above 50% under NEC4 controls.

CDM

Principal Designer

Held Principal Designer responsibility for design operations across several alternative networks.

PIA / GIS

Evidence and workflow control

Redesigned as-built and NOI backlogs, introduced pre-HLD cost analysis and wrote ISO 9001-aligned procedures.

Laurie's record from previous roles and engagements / client names confidential / figures are not Strataflow client outcomes

Four operating principles

These are the bones of a system people can trust.

Immutable handoffs. Once work changes hands, the decision and its evidence remain traceable.
Clear ownership. At every live stage, one person owns the next action.
Zero duplication. Capture information once, connect systems carefully and stop rebuilding the same truth.
Relevant data. Ask for the evidence the next decision needs, not every field the software can hold.

Work directly with the founder

You work with me from the first call.

I lead the diagnosis, shape the solution and stay responsible for delivery. If a specialist is needed, you will know who they are and why they are involved.

Talk through the problem

Start with one real problem

Tell me what keeps going wrong.

Bring one job, handoff or system that is causing trouble. Twenty minutes is enough to see whether Strataflow is a sensible fit.

Book a 20-minute call